What does the percentage of cocoa in chocolate mean?

When you see a chocolate bar labeled as 51%, 70%, or 75% cocoa, it’s not just a number—it’s a direct clue to its flavor, texture, and benefits. The percentage indicates the proportion of cocoa-derived ingredients (cocoa paste, cocoa butter, and cocoa powder) in the total product.

51% cocoa

It is a smooth dark chocolate, with a balance between sweetness and bitterness.

70% cocoa

Here we enter the realm of cocoa lovers. Perfect for pairing with coffee.

75% and above

This chocolate is intense, rich in antioxidants such as flavonoids, and has a bitter profile that seduces even the most demanding palates.

Next time you choose a chocolate, think about what you want to taste: Smoothness? Pairing? Intensity? Discover all the options in individual sachets in our Message in a Chocolaat category.